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Revista de Prensa: Artículos

lunes, 29 de diciembre de 2014

Shorn Scalps and Perceptions of Male

Albert E. Mannes
Lecturer in the Department of Operations and Information Management at The Wharton School, University of Pennsilvanya

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Three studies contribute to the literature on dominance and nonverbal behavior (Ellyson & Dovidio, 1985) by examining how a man’s choice to shave his head influences person perception. In Study 1, men with shaved heads were rated as more dominant than similar men with full heads of hair.

In Study 2, men whose hair was digitally removed were perceived as more dominant, taller, and stronger than their authentic selves. Study 3 extends these results with nonphotographic stimuli and demonstrates how mene experiencing natural hair loss may improve their interpersonal standing by shaving. Theories of signaling, norm violation, and stereotypes are examined as explanations for the effect. Practical implications for men’s psychological, social, and economic outlooks are also discussed.


power, nonverbal, masculinity, person perception

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